Social Media Platform for Disney’s Epcot

Epcot for the Holidays

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This post is hypothetical and intended for academic purposes only

Monthly Goals: The month of December at Epcot is contingent upon the success of the celebrity speakers at the Candlelight Processional, the holidays around the world theme, and promoting general admission to the park. It is my goal as a Social Media Director for Epcot to create an atmosphere of holiday festivities throughout the December campaign. This includes visual imagery of holiday decor, restaurants, themed-characters, shows, merchandise, and events. Through carefully planned marketing strategies, we plan to increase park attendance by 10% and merchandise sales by 5% for the month of December. The intent is to align Disney magic with the atmosphere of the holiday season.

  1. On each day the Twitter account will tweet out the guest speaker of the Candlelight Processional that evening. Posts will be generated around 2pm to give enough time to allow travel and planning to Epcot. Hashtag will include #holidayears (which is a cute spin on all-ears or information). Posts will also be distributed through Facebook and Instagram on the first night of the celebrity appearance to detail the days they are scheduled to narrate. On Twitter, the handles of the celebrity narrators will be referenced if they are active Twitter members.
  2. On days that Epcot offers extra magic hours, there will be a tweet sent from the account. Tweets will be sent around 6 or 7am for morning hours and 6pm for evening hours. Hashtag will be included as #extramagic. These leads are exclusive to Twitter.
  3. I attempted to limit Twitter to two posts per day. Which is why some days will have two posts on Twitter and then individual ones on Facebook and Instagram. On days with less content, there will be more of cross-promotion. There are some days where holidays will account for three Twitter posts. Twitter will always include hashtag #epcotholidays, which is the hypothetical campaign for the month of December. Facebook and Instagram will include hashtags #epcotholidays, #epcot, and #holidaysaroundtheworld. These encompass the campaign and the intent of promoting holidays around the world, which is a narrative for the theme park. Twitter includes less hashtags due to length reasons.

Dec 1

Twitter: Bring in Dec w/ extra magic hrs 9:30-11:30pm @Epcot #extramagic

Twitter: Don’t miss @ActuallyNPH moderating the candlelight precessional  Dec 1-3 http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram:

Neil Patrick Harris will be narrating the Candlelight Processional December 1st through 3rd. Don’t miss out! http://bit.ly/1o2krL7 #epcotholidays #candlelightprecessional #epcot #holidaysaroundtheworld

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Dec 2

Twitter: @ActuallyNPH will be moderating tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter 

We promise he won’t bite. Meet the Nutcracker at Disney’s Epcot Norway Pavilion. #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: We promise he won’t bite! #epcotholidays

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Dec 3

Twitter: Don’t miss out on some #extramagic from 8-9 am at Epcot.

Twitter: Last chance to hear @ActuallyNPH at tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears #epcot

Facebook and Instagram

With which tradition do you ring in the holiday season? #epcotholidays #epcot #holidaysaroundtheworld

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Dec 4

Twitter: Tnght thru Dec 6 @WhoppiGoldberg will narrate the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram:

You’ll love her just as much as Minnie does! Don’t miss Whoppi Goldberg as the narrator for the Candlelight Processional Dec 4 & 5th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Dec 5

Twitter: Don’t miss @WhoppiGoldberg at tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, Twitter:

Make some room for Mickey in your stocking. Check out Mouse Gears at Disney’s Epcot for your holiday treats #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Mouse Gears has all the Mickeys to stuff a stocking! #epcotholidays

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Dec 6

Twitter: Scandal fans check out @JOEtheMORTON narrating the Candlelight Processional http://bit.ly/1o2krL7 Dec 6-8 #holidayears

Facebook and Instagram

Scandal’s Joe Morton will be the guest narrator for the Candlelight Processional on December 6th through 8th. We promise he will leave his B6-13 agents at home. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Facebook, Twitter, and Instagram

From the Disney family to your family. Happy start of Hanukkah! #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Happy first night of Hanukkah! #epcotholidays #hanukkah

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Dec 7

Twitter: Catch @JOEtheMORTON at the Candlelight Processional b4 he returns to B613 http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter

Sit back, relax, and let our chefs at Chefs De France prepare your special holiday dinners. Oh yeah, Little Chef may help out a bit. #epcotholidays #epcot #holidaysaroundtheworld

Twitter: Little Chef has got something cooking at Chefs De France #epcotholidays

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Dec 8

Twitter: Rise n Shine @Epcot xtra magic hours 8-9am #extramagic

Twitter: Check out the soft side of Scandal’s @JOEtheMORTON at the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Instagram and Facebook

A candlelight dinner package is the perfect way to enjoy the season. Make the memories last. http://bit.ly/1xmuNX2 #epcotholidays #epcot #holidaysaroundtheworld

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Dec 9

Twitter: SNL’s @AnaGasteyer will moderating tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

Don’t miss Saturday Night Live’s Ana Gasteyer as she narrates the Candlelight Processional tonight through December 11th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Facebook, Instagram, and Twitter

Do you know the original story of the Pere Noel? Visit Epcot’s Holidays Around The World to learn the history #epcotholidays #epcot #holidaysaroundtheworld

Twitter Version: Do you know the story of Pere Noel? #epcotholidays

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Dec 10

Twitter: Stay up late @ Epcot xtra magic hrs 9:30-11:30pm #extramagic

Twitter: Experience @AnnaGasteyer narrating tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

Brrrr it’s cold outside. Grab a hot chocolate to warm up #epcotholidays #epcot #holidaysaroundtheworld

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Dec 11

Twitter: Last chance to see Wicked’s @AnnaGasteyer narrate the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Twitter, Instagram, and Facebook

Sorry Pluto, all the positions for Santa’s reindeer are taken! #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Sorry Pluto all the reindeer spots are taken! #epcotholidays

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Dec 12

Twitter: See ABC’s @meredithvieira at tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

The talented, Meredith Vieira will be narrating the Candlelight Processional December 12th through 14th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Facebook, Instagram, and Twitter

If only all poinsettias could make Florida their home. Come enjoy the sights of Epcot’s own poinsettia garden for National Poinsettia Day #epcotholidays #epcot #holidaysaroundtheworld #NationalPoinsettiaDay

Twitter version: Happy #NationalPoinsettiaDay #epcotholidays

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Dec 13

Twitter: See the talented @meredithvieira as the shares the story of the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter

What is your favorite Disney treat to share this holiday season?! #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: What’s your Disney holiday treat? #epcotholidays

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Dec 14

Twitter: Last chance to catch @meredithvieira as the host of the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter

We don’t mean to brag, but we can really light up the night sky. Be sure to check out Illuminations of Earth at Disney’s Epcot #epcotholidays #epcot #holidaysaroundtheworld

Twitter: Epcot sure does light up the sky #epcotholidays

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Dec 15

Twitter: Early bird catches the xtra magic @ Epcot 8-9 am #extramagic

Twitter: ABC’s @americaferrera will narrate the Candlelight Processional tonight http://bit.ly/1o2krL7 Dec15-17 #holidayears

Facebook and Instagram

The lovely, America Ferrera of ABC’s Ugly Betty will be narrating the Candlelight Processional on December 15th through 17th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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These Canadians sure know how to rock around the tree. Join in on the fun at Epcot’s Canada pavilion. Be sure to bring your flannel, it’s chilly outside! #epcotholidays #epcot #holidaysaroundtheworld

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Dec 16

Twitter: Don’t miss Ugly Betty’s @americaferrera at the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter

Attention pin collectors! Don’t miss out on your holiday-themed pin this year #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Holiday pins now available. Get crackin’ #epcotholidays

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Dec 17

Twitter: Check out Disney’s dark side @ Epcot xtra hours 9:30-11:30 pm #extramagic

Twitter: 1 more night 2 c @americaferrera at the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

You can’t help but sing along all through December at Disney’s Epcot #epcotholidays #epcot #holidaysaroundtheworld

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Dec 18

Twitter: Grey’s Chandra Wilson will host the Candlelight Processional Dec 18-20 http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

Grey’s Anatomy’s own Chandra Wilson will be the guest host for the Candlelight Processional on December 18th through 20th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Facebook, Instagram, and Twitter

The lights sure do shine bright tonight #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Epcot shines bright tonight #epcotholidays

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Dec 19

Twitter: Grey’s fans catch Dr. Bailey @ tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter

Come design your favorite car on Test Track. You can put it on your wish list #epcotholidays #epcot #holidaysaroundtheworld

What car is on your wishlist? #epcotholidays

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Dec 20

Twitter: Lst chance 2 c Chandra Wilson @ Candlelight Processional b4 she rtrns 2 saving lives http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter

Visit Mr. and Mrs. Claus before they head to the North Pole #epcotholidays #epcot #holidaysaroundtheworld

The Claus’s do Disney #epcotholidays

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Dec 21

Twitter: @danieldaekim will host the Candlelight Processional Dec 21-23 http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

Lost and Hawaii Five-O’s Daniel Day Kim will be hosting the Candlelight Processional December 21st through 23rd. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Facebook, Instagram, and Twitter

Cookies and milk anyone? You don’t have to share if you don’t want to. #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Cookies and milk anyone? #epcotholidays

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Dec 22

Twitter: Grab ur coffee & catch xtra magic hrs @ Epcot 8-9am #extramagic

Twitter: Hawaii 5-O @danieldaykim will narrate tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

Tis’ the season. Reserve your seat at Le Celliar Steakhouse for the hoidays. #epcotholidays #epcot #holidaysaroundtheworld

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Dec 23

Twitter: Lost fans don’t miss @danieldaekim at tnghts Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter

Warm up your vocal chords. The gang is going caroling around Epcot. Join in on the fun! #epcotholidays #epcot #holidaysaroundtheworld

Twitter: Let’s go caroling #epcotholidays

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Dec 24

Twitter: @edwardjolmos will narrate Christmas Eve Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

Edward J. Olmos will be hosting the Candlelight Processional December 25th through December 26th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Facebook, Instagram, and Twitter

Don’t let Stitch influence your fate on the naughty or nice list. Stay on Santa’s good side this Christmas Eve! #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Stay off the naughty list this year, unlike stitch #epcotholidays

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Dec 25

Twitter: Stay up w the reindeer @ Epcot xtra magic hrs 10:30-12:30 am #extramagic

Twitter: See the Christmas Edition of Candlelight Processional w @edwardjolmos http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter

Share your favorite Christmas presents with us! Merry Christmas from the Disney family! #epcotholidays #epcot #holidaysaroundtheworld #merrychristmas

Twitter version: Share your favorite present…#epcotholidays #merrychristmas

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Dec 26

Twitter: Lst nght 4 @edwardjolmos narration of Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter

We’ve got our money on Mickey! #NationalBoxingDay

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Facebook, Instagram, and Twitter

Happy Kwanzaa from the Disney family! #epcotholidays #epcot #holidaysaroundthworld #kwanzaa

Twitter version: Happy Kwanzaa from Disney! #epcotholidays #kwanzaa

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Dec 27

Twitter: L.A. Laws @blairunderwood will host Candlelight Processional Dec28&29 #holidayears

Facebook and Instagram

Blair Underwood of L.A. Law will be narrating the Candlelight Processional December 28th and 29th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Facebook, Instagram, and Twitter

If you want to skip the fruitcake and grab an ice cream. We won’t tell. #nationalfruitcakeday #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: We say skip the fruit cake and eat ice cream! #nationalfruitcakeday #epcotholidays

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Dec 28

Twitter: @blairunderwood will narrate tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter

So many countries. So many stories to share. Join in on the holiday celebration #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: So many countries. So many stories to share #epcotholidays

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Dec 29

Twitter: wake up, Sleeping Beauty, and head to @Epcot xtra magic hrs 8-9 am #extramagic

Twitter: @amygrant will narrate the last 2 Candlelight Processionals http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

The talented Miss Amy Grant will be hosting the final two Candlelight Processionals on December 29th and 30th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Mickey and Minnie are all spruced up for the holidays. Check out our gardens at Epcot #epcotholidays #epcot #holidaysaroundtheworld

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Dec 30

Twitter: Join @amygrant 4 the last Candlelight Processional http://bit.ly/1o2krL7#holidayears

Facebook, Instagram, and Twitter

Treat your prince and princesses to a magical breakfast with the Disney princesses at Norway’s Akershus royal breakfast #epcotholidays #epcot #holidaysaroundtheworld

Twitter: Breakfast like a princess #epcotholidays

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Dec 31

Twitter: Head to Epcot to celebrate world peace to bring in the New Year! #newyearseve #epcotholidays

Facebook and Instagram

Happy New Years Eve! Bring in the holiday with world peace and magic. #epcotholidays #newyearseve #epcot #holidaysaroundtheworld

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