#Hootersknowsfootball Campaign

Branding Strategy: Hooters of America

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This project is for educational purposes only. Information included is hypothetical and not aligned with the views of the company.

For our purposes portions of this project revolve around the 2016 Super Bowl with the two teams being the New England Patriots and the Green Bay Packers.

Company Analysis

What is the company about?

Company slogan: Hooters Makes You Happy!

Company Standpoint:

Hooters makes people happy. Their All-American Hooters Girls exist to provide genuine hospitality and exceptional service. Hooters strives to achieve this consistency throughout the company.

History of Hooters of America, LLC: About Us

Six businessmen with no prior restaurant experience created Hooters because they wanted a place “they couldn’t get kicked out of.” Hooters creates an atmosphere that allows its customers to come relax, hang out, and escape their busy lives. The restaurant combines good food, upbeat music, and attractive women to create an environment for all to feel welcome.

The first Hooters Restaurant opened in Clearwater, Florida in 1983. The beach-themed restaurants are casual and continue to feature many Hooters’ original concepts. Catering to sports fans and guests alike, Hooters is known for their spicy chicken wings and their globally recognized Hooters Girls.

The company has grown to more than 6,000 employees working in over 430 locations with 32 percent of Hooters management teams and corporate staff being female.  Hooters has dealt with a lot of criticism for hiring only females as Hooters Girls and Hooters Girls Behind The Bar. However, the company does welcome men for other positions such as hosts, kitchen staff, and cleaning crew. In the U.S., the majority of Hooters restaurants are located in the eastern half of the country with most establishments in Texas and Florida.

Who is the target audience?

Primary Market:

The most frequent clientele are males between 30 and 45 years of age, this is the primary market and the loyal base that Hooters aims to retain. Simply stated, men come to Hooters for the Hooters Girls. Every aspect of the Hooters brand is designed to entice.  This includes the orange shorts that hug the hips and perfectly crease the lower body, the cleavage bearing tank tops, styled hair that is always worn down, glamour makeup, and high socks (although Hooters recently implemented lower socks to appear more modernized). For years, Hooters has used the combination of attractive females, sex appeal, greasy food, cold beer, and sports to lure middle aged men into their establishments.

Occupation: Business professionals, sports athletes, business owners, independent contractors, blue-collar workers.

Social Media: The primary market is limited in social media engagement. Most use Facebook to keep up with friends, admired Hooters Girls, and brands. The occasional few may follow Hooters on Facebook, but most limit their interaction with the Hooters brand to the HootClub App to receive monthly incentives. Engagement occurs primarily through smart phones, which can be utilized in the restaurant.

Family life: Married, married with family, divorced, and single.

Likes: Upbeat environment, beautiful women, hands free or hassle free service, reasonably priced food, and cheap beer. Most follow brands like the NFL, NCAA, MLB, UFC, Masters, and ESPN networks.

Dislikes: This market dislikes refined bars with stuffy and impersonal service.

Hobbies: Fishing, hunting, racing, recreational sports, golfing, and beers after work with the guys.

Secondary Market: Millennial Males 20s to 30s

Millennials have carried the stigma that Hooters was a bar stuck in the 80s with a dark vibe, leg warmers, and wings with a side of heart attack. This thought process began to shift with recent partnerships such as ESPN , UFC, and DraftKings. [supporting article]

Occupation: College students, part-time workers, and entry-level employees.

Social Media Engagement: They are very engaged in social media, especially sites like Twitter, Facebook, and Instagram. Because this market is known for multitasking, engagement exists through smart phones. Members of this market would be most interested in the Facebook and Instagram pages, as most of the calendar photos and events are marketed through those avenues.

Likes: This group is drawn to upbeat environments, eclectic or hip music, sports bars, food priced on a budget, cheap beer, and entertainment.

Dislikes: Members of this market dislike the mundane. They seek entertainment at a value price.

Incentives: Hooters offers an opportunity for males in this age group to mingle with Hooters Girls of a similar age. The expanded late night appetizer menu and liquor bar allows for late night gatherings to watch sports or simply hang out. Hooters unique partnership with ESPN grants opportunities for tickets to NCAA tournament games, the Super Bowl, concerts, and other prime market events.

“We are very different from that tragically hip nightclub that people go to…you can come the way you want. It’s just fun. And people leave with a smile, and that’s a really good reason for us to exist.”

Dave Henninger, Former Hooters CMO

SWOT Analysis

Strengths:

  • The original brand in the “breastaurant” industry.
  • Has built a reputation since 1983.
  • The chain offers higher food quality.
  • Social media presence expands to Facebook, Twitter, Instagram, and Youtube. The brand is actively engaged on all platforms.
  • There is excellent traditional media placement with ESPN during high-profile games.
  • No cover charge for UFC fights.
  • The number one restaurant with Budweiser in terms of sales.

Opportunities:

  • Consumers are looking for sports bars for football and basketball season.
  • Hooters has ample opportunities to host draft parties due to sponsorship with ESPN and DraftKings.
  • There are opportunities for integrated marketing in stores that are in proximity to stadiums, collegiate areas, festival markets, and sporting communities.
  • Hooters can promote sports like horse racing, NASCAR, golf, and biking that other sports bars tend to neglect.

Why should Hooters utilize an IMC strategy?

Although Hooters is the original brand, they face major competition in their niche market. Twin Peaks, Tilted Kilt, Bikinis, and Kerr’s Wing House all threaten the market share of the “breastaurant” industry. In order to maintain their prominence in this segment, Hooters needs to be consistent and effective with their marketing strategies.

Hooters is constantly under a microscope due to the risqué nature of the brand. Therefore, it is imperative that this type of brand maintains a consistent identity. There are many false accounts that are often mistaken as a company website that do not portray the views or ideals of the company. According to Insight Marketing, integrated marketing “creates a cohesive identity for your business (your brand image) and a positioning that customers will recognize and relate to any content.” It is continued that, “this should extend beyond the traditional marketing to everything you do: your sales, customer service and customer retention.”

Because Hooters is a flagship brand, it is placed to a higher standard in terms of consistency and quality. Hooters patrons expect above standard customer service, a consistent taste of product, and a unique experience at each restaurant. Because of these standards, customers will additionally expect a marketing campaign that is synonymous with the brand, easily identified, and can be used as a quick resource for information. The purpose of integrated marketing will create a cohesive experience that starts with the corporate team, funnels into marketing channels, and it is extended into operations.

Top brands throughout the world are those who find success in integrated marketing. This is referenced through the Walt Disney Company, where guests can expect a magical experience at the theme parks, their resorts, through merchandise, or through their social media channels. Disney has achieved this through consistency in messaging, voice, consumer expectations, and proactive customer service.

In order to successfully identify a brand’s voice, a company must be aware of their purpose. Forbes recommends 10 questions that an executive team must answer before starting any type of marketing strategies.

What does your company do?

We exist to make others happy. The purpose of Hooters is to provide an oasis where guests can escape their problems through enjoying a beer, football game, great food, and exceptional customer service.

Why did you start (at) your company?

I started with Hooters because it is a unique brand that has existed since the 1980s. Hooters is consistent in their messaging and purpose. It is one of the few brands that places an emphasis on communication and fun.

Why do people visit your website?

To see the latest events at Hooters, including calendar shoots, Hooters Girl events, sporting events, and philanthropic work. This is also a primary source for restaurant menu information and a platform for online ordering.

Who are your customers?

Our primary clientele is the male market between 21-45 years old. However, we do open our doors to everyone from men, women, and children. Hooters is a comfortable environment to enjoy a beer with the boys or have family time.

Why do people choose your company over competitors?

The Hooters Girls! The Hooters Girls have always been the flagship of the Hooters brand. However, customer service and consistency are the driving factors behind our expansion and longevity within the industry.

What other brand voices do you admire?

We admire companies like Chick-fil-A, Starbucks, Disney, and Panera Bread. These are all companies that place a high value on customer service and consistency throughout the organization. These are trend leaders in their respective categories and are often included in the most recognized brands throughout the United States and the world.

If your brand were a person, how would you describe him or her?

If Hootie were real, he would be a huge sports fan. He would be dependable, charismatic, light hearted, and a prankster. He is knowledgeable about various subject matters, appreciates good quality, and is always up for a good time.

How do you want people to feel when they visit your website?

We want our guests to feel entertained. We want to provide a platform for fun, sports knowledge, great food, and exceptional hospitality. When guests visit our website, we want them to feel that they are amongst friends rather than viewing a corporate entity.

Can you describe your company in 3-5 words?

Delightfully Tacky Yet Unrefined.

What do you love about your job?

We exist to make people happy. An experience in any of our restaurants has the ability to turn around a negative day or further influence a positive perspective.

Closing Remarks

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Since 1983, Hooters has established themselves as a leader in the hospitality industry. Their Hooters owl and iconic Hooters Girl image is recognized globally. It is clear that there is no need for Hooters to shape their identity, but there is the need to modernize it. The Hooters brand is synonymous with a playful fun that often edges socially and politically correct boundaries. They are “delightfully tacky yet unrefined.”

This thought process needs to consistent through their social media operations. Hooters possesses the tools, the platforms, and no shortage of pretty girls to fill their sites. It is now imperative that Hooters completes a successful IMC campaign to maintain their status as a top leader in the bar industry. In a competitive niche field and with numerous brands replicating the concept, there is always the risk of appearing outdated. Hooters biggest challenge will come through keeping a 80s brand relevant in a modern world.

This can be achieved through effective marketing at high-level events, increased consumer engagement, and interactive content. Hooters needs to up-play their partnerships with ESPN, Draft Kings, and relationship with commentator Jon Gruden (former Hooters cook). The social experience should lure consumers to #stepintoawesome.

You only wish your team looked this good!

 

 

 

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XYZ Company Analytics Document

XYZ Company Facebook Analytics Analysis

The following post is for educational purposes only

XYZ Company is a theoretical brand, based on a real company, premised on heating and air conditioner systems.

Synopsis

XYZ Company’s success is highly reliant on paid advertisement. Organic reach is minimal and lacking in user engagement. When analyzing engagement alone, most interaction is due to likes, with minimal comments, and a scarce amount of shares. After analyzing the company’s Facebook page, most of the comments are follow up questions, with a great majority related to pricing options. On the rare occassion that content is shared, it tends to be related to contests or giveaways.

In reviewing the published posts, it is apparent that the posts are reaching an audience, but the content is not encouraging engagement. This would suggest that the content is not interesting or related to the viewer base. Furthermore, XYZ company struggles to lure viewers away from the timeline. Between June and November, most Facebook visitors kept their focus on the timeline. A very minimal amount of visitors clicked on reviews or external links. Based on this assessment, there is the potential to build a presence on social media, but the content needs to be more interactive to keep interest.

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In reference to IMC, there needs to be a greater effort to integrate content throughout all channels. Once all of the channels are linked together, the brand will become more cohesive in appearance. This would entail blog posts that drive readers to the website, Youtube videos that are promoted across Google+ and Facebook, or articles that increase a business’ status as a subject expert. Social media channels need to be consistently monitored to answer all questions, comments, concerns, and praises. Consumers relate customer service directly to the appeal of a brand.

Lastly, there needs to be a consistency in brand appearance. This means including a color scheme, font, and visual imagery that are easily identified. All profile pictures should be consistent, a short biography should be included in all platforms, and all social channels should include linkage to the company website.

Key Findings

In reviewing the data from 10/31/15 to 11/6/15, total page likes were up 1.2% from last week, and engagement increased 446.7% from the previous week. However, post reach was down 34.5% from the previous week. It is promising to see more engagement and the creation of fans, but reach is equally important. If reach continues to increase, there is potential for dialogue and impressions to increase. More touchpoints are directly linked to more opportunity.

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Overall, page likes have shown a steady increase throughout the year, which is a sign of building business. There was a quick increase in followers from early June to mid-July with a jump of around 100. This is most likely due to increased business in air conditioning during the summer months. Pages likes slowed down after those months. It would be interesting to track the winter months to see if heating sales promote higher page likes.

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After a brief analysis, the amount of net likes is inconsistent. Overall there is a trend upwards, however, there is also a great percentage of stagnation. Of the activity monitored through June to November, there were 79 net like points (or markers). 28 showed no increase, 49 increased, and 2 decreased. On average, this calculates to an increase of roughly 62%, a 35% lack of gain, and 3% decrease. I would not say the decrease is a point of concern at the moment. The amount is small, which suggests that a couple of people may have found the page irrelevant or users left Facebook. However, the goal is to decrease the stagnant number and strive for constant increase.

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These likes are also derived from a variety of sources. Ads overwhelmingly dominated the source of likes, followed by a relatively equal distribution from page likes, on your page, and page suggestions. Based on the graphic below, there would be multiple days where likes would not be conceived if paid advertisement was not in place. Although paid advertisement is beneficial to marketing, there should be growth from organic advertisement as well.

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Those who like the page are predominantly women at 57%, followed by men at 43%. The most affected demographic for women is between the age of 35-44 (17%), followed by 45-54 (13%), and 55-64 (12%). For men, it is almost evenly distributed between 25-34 (12%), 35-44 (11%), and 45-54 (10%). The age demographics are synonymous with the average age of homeowners, which starts around 25 years of age. Prior to that, the demographic typically lives with their parents or in apartments that are maintained by the company. As far as geographic region, most of the fans are in the United States and in the New England region, which is relevant to the company. A point of concern would be to inquire why the reach is highest among an age demographic for women (18-24 years) that is not applicable to the target market? This could be translated to wasted marketing dollars and ineffective marketing.

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Improvements

As a business owner, I would be concerned with the scattered amount of reach displayed in the analytics. According to these charts, the reach can range from 83 to 1.7k. This is a highly marginal gap. It is understandable that promotions and certain products may provide more reach, but this is excessive. The marketing tactics and chosen advertisement may need to be examined to see how target markets are being pulled.

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The greatest opportunity for improvement resides on the Facebook page. First, the widget button should be moved further up on the left hand side of the page. Because they have perfect reviews across the board, this is a great assett to promote.

The analytics show that the most viewes are around 12pm, 3pm, and between 6-8pm. As a media manager, views should be scheduled around these time frames. Currently the posts are scattered in time increments. As a start up company, timing should be consistent. Also, air conditioning may want to be promoted more towards the hotter part of the day and heaters towards the evening hours. This would keep content relevant and directly related to viewer’s needs.

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The visual content on Facebook is relevant to the brand, but is mundane to the viewer. While air conditioners are impressive pieces of equipment, after one or two the viewer’s interest is most likely lost. There should be more integration of articles, personal testimonies, facts related to heating and cooling system, and general information that is relatable to the clientele. This will avoid the Facebook channel from presenting itself as a product catalogue. This will only lead to top down conversation. Outside articles will also drive traffic and perhaps lead viewers to the website or to scan additional reviews.

On their website, XYZ Company advertises that they have a Facebook and Google + account. The Youtube channel needs to be incorporated into the widget. The Youtube channel consists of three videos that are between 12 and 19 seconds, some without voice over. These videos simply display an air conditioner after it has been installed. The videos do not provide a lot of content for a user to engage on, especially with no sound bites attached to the video. It is likely that the user has no idea what the content is about. In addition, all videos should include a description and link to their company website. The company website is listed once throughout the channel and is not embedded with a link. An embedded link would promote a greater chance of clicks.

The Google+ page promotes the same videos that are featured on the Youtube channel. There are also many pictures that derive from the Facebook channel, which keeps content consistent. On this channel, XYZ Company should integrate a company description and also include a link to the Facebook channel.

Integration of Other Channels

There is a lack of integration between the channels this company utilizes. The main website offers widgets at the top of the screen for Facebook, Google +, and email. With most posts on Facebook, the company includes the corporate website in the body of the post. While it is a great start to include the link, there must be content to drive traffic toward the website. Otherwise these efforts will continue to be overlooked.

The website features two unique features which can be integrated into the Google+ and Facebook channels. The first is the blog. Although the blog has one post, it has the potential to be built. Blog posts could relate to how climate influences mood, sporting events, households, products, finances, etc. An example could be a blog post on how to adjust temperatures throughout the day to keep electricity bills lower. The second feature is a quick appointment scheduler that is platformed through the website. This feature should be integrated into posts about certain products, pricing options, and specials. This allows a viewer to see a promotion, schedule a quick appointment, and as a bonus they are now on the company website! Long term thinking would be to incorporate the schedule planner into an App.

What are some future campaigns or posts that could be effective? How can they integrate in their other available online or offline channels?

XYZ Company promotes their products with the promise of providing excellent customer service. This should be integrated into the marketing strategy. It would be interesting to provide short Youtube videos that show an independent case process (how something is installed in a home) and include a testimonial from the customer. The viewer can then see the process, along with a review on how the product will benefit them. This Youtube video can then be shared through Facebook, Google +, and integrated into the website. For offline, this has the potential to be produced as a television commercial and the testimonial can be included in a radio ad. Furthermore, the testimonial also has the potential to be printed in print publications.

Based on reviewed analytics, the company received the most engagement through mentioning brand name products (Lennox, Mitsubishi, New American) or promoting a contest. An example of a contest could entail a user to submit a story or Youtube video detailing their “horror story about broken air conditioners” (potential for Halloween) to the Facebook channel. I’m sure most people have had an incident where the cooling or heating system went out for the day. These stories would be shared through the social media channels and the winner would be highlighted on the channel and throughout the company website. This would inturn create more visually appealing content. This contest could be promoted in local newspapers, radio ads, or as a public service announcement on a television station.

Travel Reviews

Please note this is a sample post and is for educational purposes only

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Thank you for making the Hyatt Regency Orlando your home away from home! I would have to agree that those quick Florida storms can be a hassle, but they certainly beat those New York winters that you are accustomed to! As a New Jersey native, I can relate. All of our rooms offer beautiful views of the Orlando skyline and Florida marshes, but I am happy to add a pool-view preference to your account.

I am glad you enjoyed the B-Line Diner, the homemade ice cream is a must, especially for little ones. The strawberry is my personal favorite. The Fiorenzo is one of our most popular restaurants and can become crowded very quickly. May I suggest making your next reservation around 6pm to avoid some of the dinner rush. There is also Urban Tide, which offers a variety of coastal flare dining.

I’m pleased that you and your family enjoyed one of our three pools. Be sure to check out some of our golf and tennis activities on your next visit. For your convenience, i’ve included a link to our spa services that include 80 minute deep tissue and Pennington sports massages. Also, feel free to contact our concierge upon your next arrival, we would love to assist you in creating a cost-effective strategy for parking and transportation to the theme parks.

Again, we thank you for being a valued guest. We look forward to seeing you soon. – Dara, Public Relations, Hyatt Resorts

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Hi there! I am sorry to hear about your past experience, but I would like to give you some news about recent renovations to our resort.

First, we have installed platform beds which means no more sharp edges. In addition to room remodels, our bathrooms include state of the art showers with multiple-setting shower heads that are certainly rust-free! Our pool area is also newly renovated with cabana chairs for enjoying that Florida sun. But, don’t worry we have installed a cover over our parking box to keep your fingers safe from the heat. I’ve included a link to take a virtual tour of our new grounds! As you can see, we still overlook the inner coastal with stunning views of the water.

I am proud of the staff that we have hand-selected to ensure our guests have the highest quality experience. We would love to have you back to enjoy our beautiful Fort Lauderdale beaches or shopping on Las Olas Boulevard. We also have an outstanding restaurant, The G, that sits along the inner coastal. Please feel free to reach out to me at dara@hiltonhotels.com to share more about your past experience or ask any further questions. Thank You! – Dara, Public Relations, Hilton Resorts

Social Media Platform for Disney’s Epcot

Epcot for the Holidays

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This post is hypothetical and intended for academic purposes only

Monthly Goals: The month of December at Epcot is contingent upon the success of the celebrity speakers at the Candlelight Processional, the holidays around the world theme, and promoting general admission to the park. It is my goal as a Social Media Director for Epcot to create an atmosphere of holiday festivities throughout the December campaign. This includes visual imagery of holiday decor, restaurants, themed-characters, shows, merchandise, and events. Through carefully planned marketing strategies, we plan to increase park attendance by 10% and merchandise sales by 5% for the month of December. The intent is to align Disney magic with the atmosphere of the holiday season.

  1. On each day the Twitter account will tweet out the guest speaker of the Candlelight Processional that evening. Posts will be generated around 2pm to give enough time to allow travel and planning to Epcot. Hashtag will include #holidayears (which is a cute spin on all-ears or information). Posts will also be distributed through Facebook and Instagram on the first night of the celebrity appearance to detail the days they are scheduled to narrate. On Twitter, the handles of the celebrity narrators will be referenced if they are active Twitter members.
  2. On days that Epcot offers extra magic hours, there will be a tweet sent from the account. Tweets will be sent around 6 or 7am for morning hours and 6pm for evening hours. Hashtag will be included as #extramagic. These leads are exclusive to Twitter.
  3. I attempted to limit Twitter to two posts per day. Which is why some days will have two posts on Twitter and then individual ones on Facebook and Instagram. On days with less content, there will be more of cross-promotion. There are some days where holidays will account for three Twitter posts. Twitter will always include hashtag #epcotholidays, which is the hypothetical campaign for the month of December. Facebook and Instagram will include hashtags #epcotholidays, #epcot, and #holidaysaroundtheworld. These encompass the campaign and the intent of promoting holidays around the world, which is a narrative for the theme park. Twitter includes less hashtags due to length reasons.

Dec 1

Twitter: Bring in Dec w/ extra magic hrs 9:30-11:30pm @Epcot #extramagic

Twitter: Don’t miss @ActuallyNPH moderating the candlelight precessional  Dec 1-3 http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram:

Neil Patrick Harris will be narrating the Candlelight Processional December 1st through 3rd. Don’t miss out! http://bit.ly/1o2krL7 #epcotholidays #candlelightprecessional #epcot #holidaysaroundtheworld

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Dec 2

Twitter: @ActuallyNPH will be moderating tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter 

We promise he won’t bite. Meet the Nutcracker at Disney’s Epcot Norway Pavilion. #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: We promise he won’t bite! #epcotholidays

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Dec 3

Twitter: Don’t miss out on some #extramagic from 8-9 am at Epcot.

Twitter: Last chance to hear @ActuallyNPH at tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears #epcot

Facebook and Instagram

With which tradition do you ring in the holiday season? #epcotholidays #epcot #holidaysaroundtheworld

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Dec 4

Twitter: Tnght thru Dec 6 @WhoppiGoldberg will narrate the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram:

You’ll love her just as much as Minnie does! Don’t miss Whoppi Goldberg as the narrator for the Candlelight Processional Dec 4 & 5th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Dec 5

Twitter: Don’t miss @WhoppiGoldberg at tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, Twitter:

Make some room for Mickey in your stocking. Check out Mouse Gears at Disney’s Epcot for your holiday treats #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Mouse Gears has all the Mickeys to stuff a stocking! #epcotholidays

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Dec 6

Twitter: Scandal fans check out @JOEtheMORTON narrating the Candlelight Processional http://bit.ly/1o2krL7 Dec 6-8 #holidayears

Facebook and Instagram

Scandal’s Joe Morton will be the guest narrator for the Candlelight Processional on December 6th through 8th. We promise he will leave his B6-13 agents at home. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Facebook, Twitter, and Instagram

From the Disney family to your family. Happy start of Hanukkah! #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Happy first night of Hanukkah! #epcotholidays #hanukkah

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Dec 7

Twitter: Catch @JOEtheMORTON at the Candlelight Processional b4 he returns to B613 http://bit.ly/1o2krL7 #holidayears

Facebook, Instagram, and Twitter

Sit back, relax, and let our chefs at Chefs De France prepare your special holiday dinners. Oh yeah, Little Chef may help out a bit. #epcotholidays #epcot #holidaysaroundtheworld

Twitter: Little Chef has got something cooking at Chefs De France #epcotholidays

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Dec 8

Twitter: Rise n Shine @Epcot xtra magic hours 8-9am #extramagic

Twitter: Check out the soft side of Scandal’s @JOEtheMORTON at the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Instagram and Facebook

A candlelight dinner package is the perfect way to enjoy the season. Make the memories last. http://bit.ly/1xmuNX2 #epcotholidays #epcot #holidaysaroundtheworld

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Dec 9

Twitter: SNL’s @AnaGasteyer will moderating tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

Don’t miss Saturday Night Live’s Ana Gasteyer as she narrates the Candlelight Processional tonight through December 11th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Facebook, Instagram, and Twitter

Do you know the original story of the Pere Noel? Visit Epcot’s Holidays Around The World to learn the history #epcotholidays #epcot #holidaysaroundtheworld

Twitter Version: Do you know the story of Pere Noel? #epcotholidays

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Dec 10

Twitter: Stay up late @ Epcot xtra magic hrs 9:30-11:30pm #extramagic

Twitter: Experience @AnnaGasteyer narrating tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

Brrrr it’s cold outside. Grab a hot chocolate to warm up #epcotholidays #epcot #holidaysaroundtheworld

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Dec 11

Twitter: Last chance to see Wicked’s @AnnaGasteyer narrate the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Twitter, Instagram, and Facebook

Sorry Pluto, all the positions for Santa’s reindeer are taken! #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Sorry Pluto all the reindeer spots are taken! #epcotholidays

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Dec 12

Twitter: See ABC’s @meredithvieira at tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

Facebook and Instagram

The talented, Meredith Vieira will be narrating the Candlelight Processional December 12th through 14th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Facebook, Instagram, and Twitter

If only all poinsettias could make Florida their home. Come enjoy the sights of Epcot’s own poinsettia garden for National Poinsettia Day #epcotholidays #epcot #holidaysaroundtheworld #NationalPoinsettiaDay

Twitter version: Happy #NationalPoinsettiaDay #epcotholidays

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Dec 13

Twitter: See the talented @meredithvieira as the shares the story of the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

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What is your favorite Disney treat to share this holiday season?! #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: What’s your Disney holiday treat? #epcotholidays

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Dec 14

Twitter: Last chance to catch @meredithvieira as the host of the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

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We don’t mean to brag, but we can really light up the night sky. Be sure to check out Illuminations of Earth at Disney’s Epcot #epcotholidays #epcot #holidaysaroundtheworld

Twitter: Epcot sure does light up the sky #epcotholidays

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Dec 15

Twitter: Early bird catches the xtra magic @ Epcot 8-9 am #extramagic

Twitter: ABC’s @americaferrera will narrate the Candlelight Processional tonight http://bit.ly/1o2krL7 Dec15-17 #holidayears

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The lovely, America Ferrera of ABC’s Ugly Betty will be narrating the Candlelight Processional on December 15th through 17th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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These Canadians sure know how to rock around the tree. Join in on the fun at Epcot’s Canada pavilion. Be sure to bring your flannel, it’s chilly outside! #epcotholidays #epcot #holidaysaroundtheworld

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Dec 16

Twitter: Don’t miss Ugly Betty’s @americaferrera at the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

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Attention pin collectors! Don’t miss out on your holiday-themed pin this year #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Holiday pins now available. Get crackin’ #epcotholidays

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Dec 17

Twitter: Check out Disney’s dark side @ Epcot xtra hours 9:30-11:30 pm #extramagic

Twitter: 1 more night 2 c @americaferrera at the Candlelight Processional http://bit.ly/1o2krL7 #holidayears

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You can’t help but sing along all through December at Disney’s Epcot #epcotholidays #epcot #holidaysaroundtheworld

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Dec 18

Twitter: Grey’s Chandra Wilson will host the Candlelight Processional Dec 18-20 http://bit.ly/1o2krL7 #holidayears

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Grey’s Anatomy’s own Chandra Wilson will be the guest host for the Candlelight Processional on December 18th through 20th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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The lights sure do shine bright tonight #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Epcot shines bright tonight #epcotholidays

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Dec 19

Twitter: Grey’s fans catch Dr. Bailey @ tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

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Come design your favorite car on Test Track. You can put it on your wish list #epcotholidays #epcot #holidaysaroundtheworld

What car is on your wishlist? #epcotholidays

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Dec 20

Twitter: Lst chance 2 c Chandra Wilson @ Candlelight Processional b4 she rtrns 2 saving lives http://bit.ly/1o2krL7 #holidayears

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Visit Mr. and Mrs. Claus before they head to the North Pole #epcotholidays #epcot #holidaysaroundtheworld

The Claus’s do Disney #epcotholidays

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Dec 21

Twitter: @danieldaekim will host the Candlelight Processional Dec 21-23 http://bit.ly/1o2krL7 #holidayears

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Lost and Hawaii Five-O’s Daniel Day Kim will be hosting the Candlelight Processional December 21st through 23rd. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Cookies and milk anyone? You don’t have to share if you don’t want to. #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Cookies and milk anyone? #epcotholidays

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Dec 22

Twitter: Grab ur coffee & catch xtra magic hrs @ Epcot 8-9am #extramagic

Twitter: Hawaii 5-O @danieldaykim will narrate tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

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Tis’ the season. Reserve your seat at Le Celliar Steakhouse for the hoidays. #epcotholidays #epcot #holidaysaroundtheworld

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Dec 23

Twitter: Lost fans don’t miss @danieldaekim at tnghts Candlelight Processional http://bit.ly/1o2krL7 #holidayears

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Warm up your vocal chords. The gang is going caroling around Epcot. Join in on the fun! #epcotholidays #epcot #holidaysaroundtheworld

Twitter: Let’s go caroling #epcotholidays

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Dec 24

Twitter: @edwardjolmos will narrate Christmas Eve Candlelight Processional http://bit.ly/1o2krL7 #holidayears

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Edward J. Olmos will be hosting the Candlelight Processional December 25th through December 26th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Don’t let Stitch influence your fate on the naughty or nice list. Stay on Santa’s good side this Christmas Eve! #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: Stay off the naughty list this year, unlike stitch #epcotholidays

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Dec 25

Twitter: Stay up w the reindeer @ Epcot xtra magic hrs 10:30-12:30 am #extramagic

Twitter: See the Christmas Edition of Candlelight Processional w @edwardjolmos http://bit.ly/1o2krL7 #holidayears

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Share your favorite Christmas presents with us! Merry Christmas from the Disney family! #epcotholidays #epcot #holidaysaroundtheworld #merrychristmas

Twitter version: Share your favorite present…#epcotholidays #merrychristmas

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Dec 26

Twitter: Lst nght 4 @edwardjolmos narration of Candlelight Processional http://bit.ly/1o2krL7 #holidayears

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We’ve got our money on Mickey! #NationalBoxingDay

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Happy Kwanzaa from the Disney family! #epcotholidays #epcot #holidaysaroundthworld #kwanzaa

Twitter version: Happy Kwanzaa from Disney! #epcotholidays #kwanzaa

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Dec 27

Twitter: L.A. Laws @blairunderwood will host Candlelight Processional Dec28&29 #holidayears

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Blair Underwood of L.A. Law will be narrating the Candlelight Processional December 28th and 29th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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If you want to skip the fruitcake and grab an ice cream. We won’t tell. #nationalfruitcakeday #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: We say skip the fruit cake and eat ice cream! #nationalfruitcakeday #epcotholidays

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Dec 28

Twitter: @blairunderwood will narrate tonights Candlelight Processional http://bit.ly/1o2krL7 #holidayears

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So many countries. So many stories to share. Join in on the holiday celebration #epcotholidays #epcot #holidaysaroundtheworld

Twitter version: So many countries. So many stories to share #epcotholidays

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Dec 29

Twitter: wake up, Sleeping Beauty, and head to @Epcot xtra magic hrs 8-9 am #extramagic

Twitter: @amygrant will narrate the last 2 Candlelight Processionals http://bit.ly/1o2krL7 #holidayears

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The talented Miss Amy Grant will be hosting the final two Candlelight Processionals on December 29th and 30th. http://bit.ly/1o2krL7 #epcotholidays #epcot #holidaysaroundtheworld

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Mickey and Minnie are all spruced up for the holidays. Check out our gardens at Epcot #epcotholidays #epcot #holidaysaroundtheworld

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Dec 30

Twitter: Join @amygrant 4 the last Candlelight Processional http://bit.ly/1o2krL7#holidayears

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Treat your prince and princesses to a magical breakfast with the Disney princesses at Norway’s Akershus royal breakfast #epcotholidays #epcot #holidaysaroundtheworld

Twitter: Breakfast like a princess #epcotholidays

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Dec 31

Twitter: Head to Epcot to celebrate world peace to bring in the New Year! #newyearseve #epcotholidays

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Happy New Years Eve! Bring in the holiday with world peace and magic. #epcotholidays #newyearseve #epcot #holidaysaroundtheworld

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